What is Technical SEO
Technical SEO means optimizing website infrastructure to improve its visibility and performance in SERP (Search Engine Result Pages) and AI language models.
Elements of Technical SEO:
1. Crawlability & Indexability
1. Robots.txt file configuration
2. XML sitemap presence and health
3. Canonical tags
4. Noindex, Nofollow meta tags
5. Crawl budget management
2. Site Architecture
1. Logical URL structure
2. Internal linking strategy
3. Breadcrumbs and navigation
4. Pagination and faceted navigation handling
3. Speed & Performance
1. Page speed (Core Web Vitals: LCP, FID, CLS)
2. Server response time (TTFB)
3. Image optimization (next-gen formats, lazy loading)
4. Minification of CSS, JS, HTML
5. Caching & CDN setup
4. Mobile Usability
1. Mobile responsiveness (responsive design)
2. Viewport settings
3. Touch elements properly spaced
5. Structured Data
1. Schema markup (Organization, Product, Article, Breadcrumb, etc.)
2. Use of JSON-LD format
3. Rich results eligibility
6. HTTPS & Security
1. HTTPS implementation across all pages
2. Secure elements (no mixed content)
3. Security headers (Content-Security-Policy, etc.)
7. Technical Errors
1. 404 errors
2. Redirect chains/loops
3. Orphan pages
4. Broken internal and external links
8. Duplicate Content
1. Duplicate titles/descriptions
2. Canonicalization issues
3. www vs non-www, HTTP vs HTTPS
9. JavaScript SEO
1. Content rendered via JS vs server-side
2. Crawlability of JS conten
3. Pre-rendering or SSR setup
I’m Aman Jain, a Digital Marketing professional focused on SEO and online marketing strategies to boost brand visibility and growth.