How to Get Your Brand Featured in ChatGPT Responses
In today’s time, it has become very important for businesses that their brand is listed on platforms like Chatgpt and new LLM (Large Language Models). When people ask for recommendations from these AI tools – whether it is product, service or the name of a business – then if your brand is not mentioned there, then you are missing a big Opportunity. This is exactly the same as SEO has to be done on Google – similarly presence is necessary on AI platforms. Nowadays people are asking AI “Which is the Best Product” or “Digital Marketing Service Provider Recommend” – If you are not listed, then your competitors will take advantage. Therefore, AI-Driven Brand Listing has now become a Smart Business Move to remain relevant and visible in the world.
Get Featured on Trusted Public Platforms
When the user asks a query on Chatgpt, Chatgpt first analyzes the information of the top ranking websites and provides answers based on it.
- Wikipedia
- News outlets (like Forbes, TechCrunch)
- Product review sites (G2, Capterra, Product Hunt)
- Community forums (Reddit, Quora)
- Blogs and resource hubs with high domain authority
Action Step:
- Submit your startup to Product Hunt, Crunchbase, and BetaList
- Pitch your story to blogs or online magazines in your niche
- Encourage happy users to write about your product on forums
Build High-Authority, Search-Optimized Website Content
Even if you don’t blog weekly, you can build SEO-friendly pages that ChatGPT might reference. Focus on:
- Landing pages optimized for specific use cases
- FAQ pages with detailed, natural-language answers
- Product pages that clearly explain features and benefits
- Comparison pages (e.g., “Our Tool vs Competitor X”)
ChatGPT often echoes Google’s search rankings. So if your content ranks for questions like “Best CRM for freelancers,” you increase your odds of being mentioned
Add Structured Data (Schema Markup)
Structured data helps search engines and AI models understand your content better. Use JSON-LD schema to tag:
- Product names
- Pricing
- FAQ
- Reviews
This isn’t just for SEO — it makes your website’s information easier for AI tools to interpret and include.
Get Mentioned by Influencers and Experts
Chatgpt includes publicly available datasets, articles and social posts. If your brand is mentioned by respected creators, equipment or HN teachers in your area, then your AI-generated answers are more likely to appear.
Action Step:
- Provide free access to the creators of your region to your product.
- Sponser a news magazine of the industry or post guests.
- Ask for mention or review (small quotes also help).
List your product where AI collects data
Make sure that your product be listed in these places:
- Product Hunt
- G2 or Capterra (especially for saas products)
- Crunchbase (for company information)
- App Store or Play Store (for mobile apps)
- GITHUB (for developer tools)
- Kaggle or academic sites (for data products)
These are public data hubs from where CHATGPT takes information.
Respect User Privacy and Stay Crawlable
If you want Chatgpt “see your content”:
- Do not block bots in robots.txt (especially Openai or GPTBOT).
- Make your site a mobile-friendly and fast load.
- Use small, clean answers on every page (think in FAQ-Style).
I’m Aman Jain, a Digital Marketing professional focused on SEO and online marketing strategies to boost brand visibility and growth.