Email marketing remains one of the most effective ways for businesses to connect with their audience. Whether you’re sending welcome emails, newsletters, promotional offers, or re-engagement campaigns, having the right email automation software makes all the difference.
Among the many tools available, Brevo (formerly Sendinblue) stands out as the best email automation platform — especially for startups, small businesses, and solopreneurs looking for free email automation tools that don’t compromise on features.
In this blog, I will share my hands-on comparison of popular marketing automation tools and explain why Brevo is my top pick.
Email marketing is a digital marketing strategy where businesses use email to send updates, offers, or personalized content to potential and existing customers. It helps with:
– Customer engagement
– Lead nurturing
– Sales conversions
– Brand awareness
With the help of marketing automation, you can automate repetitive tasks, segment audiences, and analyze performance — all at scale.
I tested the following email automation software:
1. Brevo
2. Mailchimp
3. Mailmodo
4. Zoho Corporation
5. Benchmark Email
6. MailerLite
7. Moosend
8. Omnisend
Here are the criteria I used:
+ Free monthly email limits
+Ease of email automation
+ User Interface (UI) & User Experience (UX)
+ Pricing plans
+ Domain authentication
+ Analytics & reporting
+ Contact limits
+ Cold email automation capabilities
Brevo allows you to send 300 emails per day or 9,000 emails per month — completely free. Most other tools offer lower limits or only a free trial.
Setting up automated email marketing workflows is simple. Whether it’s a welcome series or lead nurturing journey, you can build flows with just a few clicks.
Brevo doesn’t limit how many contacts you can have, even on the free plan. That’s a game-changer compared to Mailchimp or Omnisend.
You can design beautiful emails using:
+ Drag-and-drop editor
+ HTML code
+ Pre-built templates
Track opens, clicks, bounce rates, and more with an easy-to-use analytics dashboard.
Email authentication (SPF, DKIM) setup is beginner-friendly and helps improve email deliverability.
If you ever want to scale, Brevo’s paid plans are cheaper than Mailchimp, Mailmodo, or Moosend — without sacrificing features.
If you’re searching for the best email marketing tools or free email automation software with a balance of power, simplicity, and affordability — Brevo is your go-to solution.
From cold email automation to rich marketing automation software capabilities, Brevo ticks every box. I’ve personally sent over 10,000 emails in the past two months using Brevo — and the experience has been smooth, efficient, and budget-friendly.
Yes, Brevo’s free plan lets you send up to 9,000 emails/month with unlimited contacts.
Yes, but ensure compliance with spam regulations and warm up your domain properly.
Yes! You can use pre-made templates, build with drag-and-drop, or insert custom HTML.
In my experience, yes — especially for startups and small businesses. It offers more free emails, better pricing, and unlimited contacts.
In the world of digital marketing, building an email list is essential for lead generation and outreach. But what if
Email marketing remains one of the most effective ways for businesses to connect with their audience. Whether you’re sending welcome
I’m Aman Jain, a Digital Marketing professional focused on SEO and online marketing strategies to boost brand visibility and growth.