Digital Marketing Trends 2025 (Google I/O)
Google I/O 2025, held on 20 and 21 May, showcased multiple features across AI, web technologies, and developer tools.
Below are digital marketing-related things done at Google I/O 2025.
Search (SEO + SEM) :- Voice search & AI snippets dominate; Google SGE (Search Generative Experience) is reshaping SEO.
Social Media Ads :- Short-form video & shoppable content grow fast; TikTok, Instagram Reels, and YouTube Shorts rule.
Email Marketing :- Hyper-personalization using AI tools like Gemini and ChatGPT APIs is the new standard.
Content Marketing :- AI-assisted blogs, human-AI collaborative videos, and podcasts are leading engagement.
Influencer Marketing :- 85% of marketers use micro-influencers for niche targeting; performance-based contracts increasing.
PPC (Google/Meta Ads) :- AI-based optimization & audience prediction tools now outperform manual bidding strategies.
Marketing Enthusiats